See Why Now’s A Great Time To Update Your Website – And How
Be honest: how much Spring cleaning did you get to this year? Did you clean out your gutters, sweep out the pantry, organize your closets?
What about your business website? Doesn’t it deserve a fresh start too?
The truth is websites are living, breathing things. And living, breathing things require upkeep.
That’s why Spring is a lovely time to freshen up your website and get the metaphorical dust out of its corner.
Keep reading for my top 6 tips to update your website:
1. Clean Up WordPress
So, how do you update your website? On the most basic level you update WordPress.
WordPress is software and all software needs to be updated on a regular basis to keep it secure and running smoothly.
Aside from ensuring WordPress is updated, any plugins you may be using should also be kept up to date. It’s also a good idea to regularly check for broken links and to remove any media you’re not using.
Depending on your technical skills, this may be easier said than done. Never start tinkering with the backend of your website unless you have some familiarity with WordPress, and if you have reliable backups in place (it doesn’t hurt if you’d know what to actually do with those backups, should you ever need them).
Thankfully, if you work with a reputable web development agency, they can be handling basic maintenance of your website for you.
If you don’t have regular maintenance, it might be a good idea to contact your web designer and have them do an update each month.
2. Update Website Content
The text and images on your website are your brand representation to the world, and your homepage needs to be especially compelling or visitors won’t resontate they’ve landing in the right place.
So does the content on your website paint exactly the right picture that will result in leads and sales? Are you getting the kind of conversions you want?
Thankfully, changing the copy on your website is one of the easiest changes you can make. Remember, ‘Copy is King’ in the online world. If it’s not written well, it’s not going to elicit much trust from your potential clients or move them into action.
Cleaning up your website can be as simple as changing a few headlines or perhaps updating your current specials. For example, our client A Bear and Bison Inn regularly updates the specials and packages they offer (and don’t they look tempting?).